Header	The Header can be an eps file, pict file, tiff. The Header can be set to start at the top of the page, the start of a new section, or both. A Header is not mandatory.
Pictures	The Images can be an eps files, pict files, tiff files. The picture will automatically link to the corresponding ad copy. The size of the picture can be predefined or sized according to the area available(the less text, the bigger the picture).
Folio	The Folio can be customized for each publication or for each section with the publication. The left folio can differ from the right folio. A folio is not mandatory.
Page Setup	The Page Setup is customized by you. You set the ads per page, the maximum ads per page, the gutter width and height, and the margins all around the page.
Text	The text can be completely customized. It can vary from ad type to ad type. You might have reversed text on one ad type and large bold text on another. You can have as many ad types as you like.
Templates	The templates are your ad design. You can design an ad to be any format and design as many formats as you like. The templates can be any size or design.